[Project Complete] - Change for the Next Level Logo - $125

Changesavannah · #1 04-22-2010, 10:07 AM

(Admin code added by Palmer - 74T51000Y1286701F)

Project Summary:
What text should be included in the main part of the logo?
CHANGE for the NEXT Level

What type of product or service do you offer?
Mentoring and Education Consultation

How long have you been in business?
6 years

What do you hope to accomplish with your new identity?
A brand to stand by

What are your long term goals?
To open up a school and implement 8 programs of change

When is the deadline for final entries before choosing a designer?
May 1, 2010

Audience Profile:
Who would you like to add to your audience?
Parents from at risk communities
School Officials
Students

Perception/Tone/Guidelines:
What type of logo would you like?
Colorful kid friendly open to the public eye

Do you have any colors in mind for your logo? (if so, why?)
Brown, Orange, Blue, Purple, Green, Yellow and Red

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Kids cartoon feature sports, law, education, music industry, engineering, medical and business

Communication Strategy:
What attributes would you like your logo to reflect about your business?
We are helping kids achieve their goals

What is your tagline or slogan?
CHANGE for the NEXT Level

What is the overall message you are trying to convey to your target audience?
Anything is possible if you are willing to try.

Where will your new logo be used?
On all branded material for CHANGE, LLC

Competitive Positioning:
Who are your competitors and what do you think about their logos?
Schools- very generic
Tutorial Centers- very generic and kid friendly

List competitive URLs if possible

What sets you apart from your competitors?
We are looking at the students social aspects versus academic aspects

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
CHANGE for your NEXT Level!!!