(Admin code added by Palmer - 21T56702CW616112X)
Hello Everyone,
this is all new to us so bear with if things are not as clear as you are used to. My wife and i are embarking on our own restaurant and the below picture is a rendetion (bad one) of our ideas. We are both huge foodies and still fairly young and want our logo to speak to our fun and whimsical personalities. although i put 200 on the post we want to hear from you if it is going to cost more. not saying pricing is unlimited but to get the right thing we are willing to do what we need to. please feel free to reach out to us with any clarifications on questions or whatever. we are looking forward to speaking with you all

thanks so much in advance,
Robert and Kristina
Project Summary:
What text should be included in the main part of the logo? "Fork in the road Cafe"
What type of product or service do you offer? Sandwich shop.
How long have you been in business? New startup
What do you hope to accomplish with your new identity? Fun hometown feel.
What are your long term goals? to be the local joint with the reputation for great service and fresh food.
When is the deadline for final entries before choosing a designer? none. we will know when we see it.
Audience Profile:
Please describe your existing audience. Local state and county employees
Who would you like to add to your audience? local residents
Perception/Tone/Guidelines:
What type of logo would you like? fun and whimsical
Do you have any colors in mind for your logo? (if so, why?) NO
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? Yes. see the attached document.
Communication Strategy:
What attributes would you like your logo to reflect about your business? Service,Quality and freshness
What is your tagline or slogan? NONE
What is the overall message you are trying to convey to your target audience? same as above
Where will your new logo be used? Business cards, menus, signage etc
Competitive Positioning:
Who are your competitors and what do you think about their logos? Subway. Way to corporate.
List competitive URLs if possible
What sets you apart from your competitors? fresh homeade products and delivery to their work place.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: Quality and Service!
Thanks,
Robert and Kristina
