(Admin code added by Palmer - 68804426WL898171E)
Project Summary:
What text should be included in the main part of the logo?
Company name:
PerfectPetMatch.com
What type of product or service do you offer?
PerfectPetMatch.com is a website that helps animal shelters increase their online exposure and donations. We list all of their animals, allow people to apply to adopt the animals online, allow people to donate to the shelters via our website, and provide shelters with other software that helps them expand and save more animals. In addition to this, we provide shelters that join our site with free equipment to set up live video feeds at the shelter so people looking to adopt can actually see the animal playing around from home instead of wasting time (and gas money) driving around to different shelters to see the dogs/cats in action.
Priorities of my site in order:
1. Promote shelters in order to save animals who are going to be put down.
2. Find homes for animals without owners and dog walkers for the guide dog foundation
3. Use website as a place where animal lovers can comment, tell stories, send us cute pics, cute videos, and fulfill their need for cuteness
4. Send shelters free equipment to set up live video feeds of their animals.
5. Provide a place where people can buy special cute gifts for themselves, their friends/families, and of course, their PETS
How long have you been in business?
1 Year under the domain name
www.squishycute.com
We are new and are in the process of creating a new and improved website.
What do you hope to accomplish with your new identity?
We want people to adopt animals and support non-profits that join our website. We want people to come to us first to look for pets to adopt.
What are your long term goals?
We want to expand all over the country and send free equipment to shelters everywhere so they can set up live feeds of their animals and increase their exposure and adoptions.
When is the deadline for final entries before choosing a designer?
June 1st.
Audience Profile:
Please describe your existing audience
People who want to adopt animals and love cute animals.
Who would you like to add to your audience?
People who may not love animals that much.
Perception/Tone/Guidelines:
What type of logo would you like?
A logo that is different from our competitors and stands out. I would like it to be memorable.
Do you have any colors in mind for your logo? (if so, why?)
Our site will look like this:
http://www.genesisdesignsgroup.com/VirtualPetFinder/#
(site is currently under production so it will look different, but those are the general colors of the site)
Of course we want the logo currently there to be replaced and it can look completely different.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Definitely incorporate cat and dog attributes somehow into the logo.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
We want to reflect that we love animals, we support non-profits, and we are helping the community.
What is your tagline or slogan?
SAVE THE ANIMALS!
What is the overall message you are trying to convey to your target audience?
Use our website to help shelters, save animals, and fulfill your need for cuteness.
Where will your new logo be used?
T-shirts, other paraphernalia, website, stationary, billboards, etc.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
www.squishycute.com
www.petango.com
www.petfinder.com
Squishycute was my old logo and I liked it. I also like Petango's. I dislike Petfinder's.
What sets you apart from your competitors?
We will have a new and improved search and we offer free equipment to shelters so they can set up live video feeds at no extra cost to them.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
SAVE THE ANIMALS!
Thank you for choosing Design Outpost
Linear Mode
