[PROJECT COMPLETE] - Logo for Online Gaming company - $250

El Matador · #1 06-10-2010, 11:46 AM

(Admin code added by Palmer - 1MM05443FL103701E)

Logo for online gaming company

Hello all, and thank you for checking out this post.

I work for a group of investors putting together an online gaming company named Matador Gaming, and I need a logo.

Matador Gaming is an international company based in the UK offering free and not free casino style online gaming entertainment to players worldwide.

This is more than just a logo project. We are building a brand! It is likely that your winning design ideas will be tapped for far more than the $250 USD offered in this posting.

This logo and brand will be applied to everything: websites, apparel, banners, print media, even the tail graphics for our airplane.

What I am looking for:

I would like for the logo design to incorporate the Matador in a graceful and confident pose, his red cape (muleta) and the bull. The emphasis should be on the Matador himself.

The Matador brings to my mind several images.
Poise, grace under pressure, ladies love him, guys want to be like him...etc

I like the idea of monochromatics, and line drawings. Think Infinity car commercial and Merrill Lynch bull.

I will paste the suggested questions below with my responses in blue.

I think that this project should be fun. This is not a brand to be bashfull with. The Matador is very good at what he does, and he knows it!

Please let me know if you have questions.

Best regards,

Rusty

Project Summary:
What text should be included in the main part of the logo?
Matador Gaming

What type of product or service do you offer?
Online Gaming entertainment

How long have you been in business?
Start up company

What do you hope to accomplish with your new identity?
Create a brand to be applied to everything.

What are your long term goals?
Reach a medium sized audience of 300,000 per month.

When is the deadline for final entries before choosing a designer?
ASAP. Realisticly by July 15th.

Audience Profile:
Please describe your existing audience
Median to high income men and women from the "Playstation Generation." 21 to 40 years old.

Who would you like to add to your audience?
Median to high income men and women from the "Playstation Generation." 21 to 40 years old.

Perception/Tone/Guidelines:
What type of logo would you like?
Please see above description.

Do you have any colors in mind for your logo? (if so, why?)
Red, monochrome, line, tone on tone

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Please see above description.

Communication Strategy:
What attributes would you like your logo to reflect about your business?
Experience, poise, cool, dependable

What is your tagline or slogan?
TBD

What is the overall message you are trying to convey to your target audience?
The Matador image and brand is the epitome of international cool. Matador makes the Dos Eques Interesting Man look like a substitute teacher in grade school.

Where will your new logo be used?
Everywhere...

Competitive Positioning:
Who are your competitors and what do you think about their logos?
Party Gaming, Full Tilt...

These guys have built a brand but not a personality. We want attitude and personality...

List competitive URLs if possible
Party Gaming, Full Tilt...

What sets you apart from your competitors?
New technology and mobile gaming.

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Showmanship

nordy · #2 06-11-2010, 07:03 AM

Platre · #3 06-14-2010, 05:47 PM

Platre · #4 06-14-2010, 05:51 PM

Platre · #5 06-14-2010, 05:51 PM

Platre · #6 06-14-2010, 05:52 PM

Platre · #7 06-14-2010, 06:06 PM

Platre · #8 06-14-2010, 06:06 PM

El Matador · #9 06-15-2010, 11:10 AM

Folks,

These initial designs are great! I can't describe how nice it is to get away from spreadsheets and think about the creative side. Your work is appreciated to say the least.

Suggested adjustments:
I would like to see the Matador in a more exagerated pose.
Stylized is okay too, not necessarily as actualized.
Is it possible to minimize the bull and still get the effect? Drawing more attention to the broad shoulders of the Matador instead of the size of the bull. Maybe still close in proximity of the two images, but more focal distance..

Cheers,

Rusty

nordy · #10 06-15-2010, 12:02 PM

**BlueCherryGraphics** · #11 06-20-2010, 09:29 PM

**Paula23** · #12 06-20-2010, 11:05 PM

**Paula23** · #13 06-20-2010, 11:06 PM

Thanks.

El Matador · #14 07-09-2010, 06:03 AM

Folks,

I want to thank everyone for their work so far. These are great.

If anyone hasn't posted a design, and would like to please get them in ASAP. This weekend is decision time.

Thanks,

Rusty

El Matador · #15 07-12-2010, 08:09 AM

I would like to thank everyone for your work. The polls have closed and Nordy has submittedd the most popular design.

Thanks again,

Rusty

nordy · #16 07-12-2010, 09:43 AM

nordy · #17 07-12-2010, 12:16 PM

El Matador · #18 07-12-2010, 12:41 PM

Chrome is perfect. I don't like the new font though. Looks like Macador. I think chin up a little on the matador and a different font and we'll be home.

Thanks,

Rusty

nordy · #19 07-12-2010, 02:03 PM

Further adjustments as requested.

El Matador · #20 07-13-2010, 06:04 AM

Let's go back to the original font and leave it there. I am good with it if you are. Please go ahead and email it to me with the changes and we will be good for now.
Please also add your contact info as I have a couple more projects we need to start on this month.

Thanks,

Rusty

nordy · #21 07-13-2010, 01:27 PM

nordy · #22 07-13-2010, 01:37 PM

Final logo files have been supplied to the client.

**BlueCherryGraphics** · #23 07-22-2010, 05:22 PM

PROJECT UPDATE: moved to archives