[Project Complete] - Logo needed for new eNewsletter & website - $300

[Remington Publishing]

(Admin code added by Palmer - 7VR37283K0509841G)

we are looking for a logo and an identity for a new financial newsletter.



Project Summary:
What text should be included in the main part of the logo?
Unseen Opportunity

What type of product or service do you offer?
We are an email/online newsletter.

How long have you been in business?
This is a startup business

What do you hope to accomplish with your new identity?
Build a following of readers who are interested in gaining control of their financial situations and overall success in life


When is the deadline for final entries before choosing a designer?
7/9/2010

Audience Profile:

Who would you like to add to your audience?
People who want to control their own financial destiny. They crave investing, trading knowledge and look for wealth and an overall well being.

Perception/Tone/Guidelines:
What type of logo would you like?
Uncomplicated, simple and elegant

Do you have any colors in mind for your logo? (if so, why?)
Higher end, classy, sophisticated image…green (for money) somewhere in there.

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?

Communication Strategy:
What attributes would you like your logo to reflect about your business?
it should convey some sense of wealth, abundance, success, prosperity, etc.


What is your tagline or slogan?
You must prepare for the unseen opportunity now, because when it comes you'll otherwise miss it.


What is the overall message you are trying to convey to your target audience?
wealth, abundance, success, prosperity

Where will your new logo be used?
Emails, website, possibly print

Competitive Positioning:
Who are your competitors and what do you think about their logos?
www.earlytorise.com
www.investorsdailyedge.com
www.taipandaily.com


none of the logos really grab me. Early to rise does a nice job of summarizing who they are aiming for in their logo.

What sets you apart from your competitors?
Our advantage will be offering the reader an actionable item from each post. Instead of an overview we are going to tell them “do this” and you will gain____.

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Shortcuts To Making Life Easier Right Now