(Admin code added by Palmer - 8NW25599H5877654F)
Project Summary:
What text should be included in the main part of the logo?
Ares Wargames
What type of product or service do you offer?
Traditional Gaming (board games, miniatures games, role-playing games, collectible card games), Networked Gaming (PS3/Xbox, Alienware PCs), Coffee Bar with wifi and network printing
How long have you been in business?
Startup
What do you hope to accomplish with your new identity?
Strong branding and positioning
What are your long term goals?
Retail chain of stores and potentially wholesale distribution
When is the deadline for final entries before choosing a designer?
Thursday, July 8th
Audience Profile:
Please describe your existing audience
User Personas: Sci-fi, fantasy, and historical gamers. All traditional and network gaming genres described above. Also, "young professionals" and "soccer moms."
Who would you like to add to your audience?
Perception/Tone/Guidelines:
What type of logo would you like?
Historical theme with Greek Mythology or Military History (Ares the God of War, Hoplites, Leonidas, Spartans, etc)
Do you have any colors in mind for your logo? (if so, why?)
Classic colors. Want an up-scale atmosphere with a museum-like atmosphere in our retail space.
Do you have any specific images or icons in mind that you would definitely like to
see incorporated into your logo?
Use of Greek Mythology or Military History
Communication Strategy:
What attributes would you like your logo to reflect about your business? Professional and up-scale
What is your tagline or slogan? Undetermined
What is the overall message you are trying to convey to your target audience? A clean, professional, and safe environment which is welcoming to both life-long gamers and others who would not normally feel welcome in a game store.
Where will your new logo be used? Website, all marketing collateral.
Competitive Positioning:
Who are your competitors and what do you think about their logos? We do not like them at all.
List competitive URLs if possible
http://www.aigamestore.com
http://www.theinquisitive.net
What sets you apart from your competitors?
Hybrid store, professionalism, larger gaming space, more exciting events, and more retail product in stock.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: Professionalism and Customer Service come first...
[Project Complete] - Ares Wargames--Game Store and Coffee Bar - $250
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