(Admin code added by Palmer - : 0DN366340P179391V)
Project Summary:
What text should be included in the main part of the logo?
No text needed, but if you include text - use: “EE-Training”
It’s important that the logo has a small version that works as “favicon” as well.
What type of product or service do you offer?
Training courses for electronic engineers and other professionals
How long have you been in business?
Since 2004 under another name (see www.axcon.dk), switched to EE-Training just now.
What do you hope to accomplish with your new identity?
Be recognized and remembered easily.
What are your long term goals?
Providing training across Europe.
When is the deadline for final entries before choosing a designer?
May 25th, 2012.
Audience Profile:
Please describe your existing audience
Electronic engineers. Designers of electronic circuits. Employed in small and big companies across Europe. Well educated. Specialists. Nerds rather than hip. Quality and craftsmanship focused.
Who would you like to add to your audience?
More of the same.
Perception/Tone/Guidelines:
What type of logo would you like?
Do you have any colors in mind for your logo? (if so, why?)
All is fair game.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
No.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
Technology. Knowledge.
What is your tagline or slogan?
Knowledge Makes You Curious
What is the overall message you are trying to convey to your target audience?
Where will your new logo be used?
In training material power point templates, on the web-site: www.ee-training.dk , in email and as “favicon”.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
List competitive URLs if possible
http://www.signalintegrity.com/
http://www.bethesignal.com/bogatin/index.php
http://www.eyeknowhow.de/
What sets you apart from your competitors?
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Seek the optimum
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