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  #1  
Old 06-17-2016, 03:56 PM
draustin draustin is offline
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[Project Complete] Logo for chiropractic office - $175

(Admin code added by Palmer - 7MW18100AX467333X)

Project Summary:
What text should be included in the main part of the logo?
Burt Clinic of Chiropractic

What type of product or service do you offer?
We are a large chiropractic practice located in a small Midwest town. Patients seeking treatment at the Burt Clinic of Chiropractic are assured of receiving only the highest quality care through the use of modern chiropractic equipment and technology.

How long have you been in business?
42 years. My father started the practice in 1974. My 2 brothers and I joined the practice after completing our chiropractic degrees. We are truly a family business and our practice is very family oriented.

What do you hope to accomplish with your new identity?
We are in the process of giving our office a complete makeover. We are remodeling the office and would like this logo to be at the forefront of our design selections. We hope to bring new energy into the office with an updated, yet familiar look.

When is the deadline for final entries before choosing a designer?
July 20th

Audience Profile:
Please describe your existing audience
We are a family practice offering chiropractic care across the age spectrum from children and young adults to seniors. Our practice mainly consists of middle-aged working individuals often experiencing musculoskeletal conditions/pain. We are located in a small, rural farming community so we care for many farmers and blue-collar workers. We also care for many individuals that suffer from back pain, neck pain, and headaches as a result of siting at computer and desk for prolonged parts of the workday (I’m looking at you, Graphic Designers! Watch your posture while you work!)

Perception/Tone/Guidelines:
What type of logo would you like?
We are open to creating something entirely new; however, we would also appreciate a facelift or design modification to freshen up our current logo that we’ve had for so many years.

Do you have any colors in mind for your logo? (if so, why?)
In the past we’ve used royal blue with black and white. I’m leaning towards a gray color palate with teal as a strong accent (RGB: 115, 175, 183). This logo needs to look good in grayscale as well for office documents, letterhead, etc...

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Not really. We often associate chiropractic with a spine or vertebrae, but I’m open to something a little subtler than just a spine vector, but is still easily recognizable. Our current logo uses the chiropractic symbol. We like this symbol, but perhaps incorporate it differently into our logo or update it or get rid of it completely.

Communication Strategy:
What attributes would you like your logo to reflect about your business?
1. Professional
2. Clean
3. Well organized
4. Inviting and welcoming

What is your tagline or slogan?
Closer than you think, more than you expect.

What is the overall message you are trying to convey to your target audience?
We would like our new logo to reflect our practice: professional, clean, well organized, family-oriented and welcoming.

Where will your new logo be used?
Everywhere: business cards, letterhead, signage, marketing materials, etc…

Competitive Positioning:
What sets you apart from your competitors?
Our practice is unique in the fact that all 4 doctors are related to each other (Father and 3 sons) and practice under the same roof. We are professional, compassionate, and deliver high quality care if comfortable environment. We also have great working relationships with other healthcare providers outside of the chiropractic profession.

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
Spinal Health and Wellness Center
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Last edited by draustin : 06-18-2016 at 06:40 AM.
  #2  
Old 06-17-2016, 04:06 PM
draustin draustin is offline
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Our current logo is attached above.
  #3  
Old 06-17-2016, 11:30 PM
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v1
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  #4  
Old 06-17-2016, 11:34 PM
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v2
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  #5  
Old 06-17-2016, 11:35 PM
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v3
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  #6  
Old 06-18-2016, 05:40 PM
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Hello

  #7  
Old 06-18-2016, 05:40 PM
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  #8  
Old 06-18-2016, 05:40 PM
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  #9  
Old 06-18-2016, 10:38 PM
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another idea representing father and 3 sons
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  #10  
Old 06-21-2016, 08:40 PM
eziey eziey is offline
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Last edited by eziey : 07-31-2016 at 01:34 AM.
  #11  
Old 06-23-2016, 09:07 PM
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V.1
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  #12  
Old 06-24-2016, 02:22 AM
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  #13  
Old 06-24-2016, 03:38 AM
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  #14  
Old 06-24-2016, 06:08 PM
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my entry

version 1.0 using BCC letters
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  #15  
Old 07-12-2016, 10:18 AM
Taldo Taldo is offline
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Hi Dr.Austin. Can you please provide feedback on the designs submitted? Thank you!
  #16  
Old 07-13-2016, 07:18 AM
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  #17  
Old 07-13-2016, 07:41 AM
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Please advise, thank you
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  #18  
Old 07-17-2016, 10:01 PM
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Greetings

Here is a different approach.
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  #19  
Old 07-18-2016, 10:13 AM
draustin draustin is offline
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Quote:
Originally Posted by Taldo View Post
Hi Dr.Austin. Can you please provide feedback on the designs submitted? Thank you!
Lot's of great entries, but Glyphica V2, and LutFi V2 are the 2 we are leaning towards.

@Glyphica - Version 2, I really love the circle around the spine and the way the text is layed out, but can we try a different spine design. I like it, but just wondering if there is something different we could try.

@LutFi - Version 2, We really like this logo. Can we try changing the text so "Burt Clinic" is on one line, and "of Chiropractic" is on the second line? We'd also be on board with any variations of this logo if you can.

As a side note, if anyone can take the "chiropractic symbol" and update our current logo, we would be interested in that, too. I will attach a sample design that I had seen from 123rf.com
  #20  
Old 07-18-2016, 10:15 AM
draustin draustin is offline
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Link to chiropractic symbol design - http://www.123rf.com/photo_6855709_i...alth-care.html
  #21  
Old 07-18-2016, 03:51 PM
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Here's the update V.2B
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  #22  
Old 07-18-2016, 03:59 PM
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Variations. V.2C
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  #23  
Old 07-18-2016, 04:21 PM
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Design Your Vision.
 
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V.2 D
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  #24  
Old 07-18-2016, 05:42 PM
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Design Your Vision.
 
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V.4
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  #25  
Old 07-18-2016, 06:03 PM
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Design Your Vision.
 
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V.5
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  #26  
Old 07-18-2016, 11:35 PM
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Design Your Vision.
 
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V.5 B
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  #27  
Old 07-19-2016, 05:44 AM
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Design Your Vision.
 
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  #28  
Old 07-19-2016, 06:24 AM
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Design Your Vision.
 
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  #29  
Old 07-19-2016, 11:11 AM
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my entry

version 2.0
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  #30  
Old 07-19-2016, 11:23 AM
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my entry

version 3.0
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