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  #1  
Old 02-05-2017, 05:51 AM
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genghis_hong genghis_hong is offline
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Thumbs up [Project Complete] - R.H. McKinley Beer Co. Logo - $125

(Admin code added by Palmer - 4VN50662RU4795128)

We are looking for a logo for our Brewing project (at the moment, we are hobbyists only, not a commercial brewing company). We will use the logo for beer glasses, t-shirts, and stickers. So probably limit to two colors that will stand out well on a beer glass containing either dark or light-colored beer.

The name of the project is "McKinley Beer Co." The logo should include that name, plus the tagline "Premium Ales & Lagers", and maybe the location (in much smaller text font), "Algonquin, Illinois U.S.A."

McKinley represents both President William McKinley and Mount McKinley (nka Denali). So the design can feature some elements of both (i.e. Maybe the "M" in McKinley can look like mountain peaks? Maybe the logo looks like a combination of a traditional oval beer bottle "crest" label (see Beck's Beer, Guinness Extra Stout, Newcastle Brown Ale, etc.) with the Presidential Seal? Maybe Denali mountain appears in the oval crest in place of the Eagle in the Presidential Seal? etc.)

Thanks in advance!

Last edited by genghis_hong : 02-05-2017 at 08:43 AM.
  #2  
Old 02-05-2017, 08:42 AM
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genghis_hong genghis_hong is offline
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Correction! Please drop the "R.H." and just make it:

McKinley Beer Co.

Premium Ales & Lagers

Thanks!

Hong
  #3  
Old 02-06-2017, 09:04 AM
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Elena Elena is offline
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Hi from Wilmington, NC! Let's see what I can do for you.
I have few questions:
1) Are you going to position yourself as a local Algonquin, Illinois brand or it doesn't matter to you?
2) What is your unique ingredient or brewing technique that might be highlighted in the logo? What is different about you?

Thanks,
Elena
  #4  
Old 02-06-2017, 04:32 PM
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Thanks for the questions. As indicated, we are at this point just hobbyists. We are not in a position to sell any of our homebrews, so the logo is mainly for us, probably just for beer glasses and t-shirts. So we're not too worried about any marketing angles at this time.

I'm not sure we have a unique ingredient or technique. But for each style of beer we will be brewing, we will be coming up with a name that has something to do with Pres. McKinley, or Mt. McKinley (for example, our amber ale will be "Assassin Amber Ale" - since Pres. McKinlye was assassinated; our dunkel will be "Denali Dunkel"; etc.)

Hope that helps!

Thanks,

Hong
  #5  
Old 02-07-2017, 03:41 PM
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Hello and welcome back to Design Outpost. Please copy and paste the questions and answers from the following link to help the designers get started on the right track... http://www.designoutpost.com/forums/...ead.php?t=7819

Thank you
  #6  
Old 02-11-2017, 05:18 AM
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Project Summary:
What text should be included in the main part of the logo?

McKinley Beer Co.

(Tagline): Premium Ales & Lagers

What type of product or service do you offer?

We are homebrewers - we are NOT a commercial brewing company.

How long have you been in business?

We have been homebrewing for about 2 years.

What do you hope to accomplish with your new identity?

Looking for logo primarily for use on beer glasses, t-shirts, and stickers.

What are your long term goals?

Continue home-brewing

When is the deadline for final entries before choosing a designer?

ASAP, but no real deadline

Audience Profile:
Please describe your existing audience

Since we are hobbyists (not a commercial venture), we are our own audience

Who would you like to add to your audience?

N/A

Perception/Tone/Guidelines:
What type of logo would you like?

Style like an oval beer bottle label (like Guinness, Newcastle, etc.)

Do you have any colors in mind for your logo? (if so, why?)

Red and Black. Outline should be red or some other bright color. The logo needs to stand out on a clear glass filled with any color beer.

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?

Maybe a mountain (representing Mt. McKinley/Denali). Something presidential. Maybe a man climbing a mountain - however, the logo should be relatively simple. Not too much detail and not too many colors since we will be using for beer glasses, on which the logo will be relatively small in size.

Communication Strategy:
What attributes would you like your logo to reflect about your business?

Tasty beers

What is your tagline or slogan?

Premium Ales & Lagers

What is the overall message you are trying to convey to your target audience?

Tasty beers

Where will your new logo be used?

Beer glasses, t-shirts, stickers

Competitive Positioning:
Who are your competitors and what do you think about their logos?

N/A - we are not a commercial enterprise. However, look at any traditional beer label for inspiration.

List competitive URLs if possible

N/A

What sets you apart from your competitors?

All of our beers will be named with reference to something about President McKinley, or Mt. McKinley (Denali). for example "Denali Dunkel"; "Assassin Amber"; etc.

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:

Premium Ales & Lagers
  #7  
Old 02-11-2017, 06:24 AM
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Hello
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  #8  
Old 02-11-2017, 06:24 AM
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Thank you
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  #9  
Old 02-11-2017, 08:34 PM
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V.1
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Last edited by LutFi : 02-18-2017 at 07:12 PM.
  #10  
Old 02-11-2017, 11:01 PM
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Last edited by LutFi : 02-18-2017 at 07:12 PM.
  #11  
Old 02-12-2017, 05:06 AM
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my entry

version 1.0
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Last edited by im3d : 02-18-2017 at 03:02 PM.
  #12  
Old 02-12-2017, 06:26 AM
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Color update;
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  #13  
Old 02-12-2017, 06:26 AM
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Color and deign update
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  #14  
Old 02-13-2017, 10:39 PM
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Logo Proposal Ver 1

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  #15  
Old 02-13-2017, 10:57 PM
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Logo Proposal Ver 2

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  #16  
Old 02-14-2017, 07:41 AM
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v1
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  #17  
Old 02-14-2017, 08:02 PM
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v.3
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Last edited by LutFi : 02-18-2017 at 07:12 PM.
  #18  
Old 02-14-2017, 09:15 PM
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Last edited by LutFi : 02-18-2017 at 07:12 PM.
  #19  
Old 02-15-2017, 06:22 AM
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v2 with mountain
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Last edited by freetime : 02-17-2017 at 09:06 AM.
  #20  
Old 02-15-2017, 06:22 AM
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v3 without mountain
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Last edited by freetime : 02-17-2017 at 09:06 AM.
  #21  
Old 02-16-2017, 05:28 AM
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  #22  
Old 02-16-2017, 05:28 AM
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v5
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Last edited by freetime : 02-16-2017 at 05:58 AM.
  #23  
Old 02-16-2017, 08:13 AM
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Last edited by LutFi : 02-18-2017 at 07:12 PM.
  #24  
Old 02-16-2017, 11:06 AM
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my entry

version 2.0
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Last edited by im3d : 02-18-2017 at 03:02 PM.
  #25  
Old 02-16-2017, 11:07 AM
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my entry

version 3.0
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Last edited by im3d : 02-18-2017 at 03:01 PM.
  #26  
Old 02-17-2017, 08:18 AM
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Last edited by LutFi : 02-18-2017 at 07:12 PM.
  #27  
Old 02-17-2017, 11:10 AM
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my entry

version 4.0
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Last edited by im3d : 02-18-2017 at 03:01 PM.
  #28  
Old 02-18-2017, 02:53 PM
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genghis_hong genghis_hong is offline
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Thank you to all of the Designers for your submissions. There were a lot of great designs here and it was a tough decision to make, but we have decided to proceed with designer "NHR", design version 2.1, with a few minor tweaks.

Peace!!
  #29  
Old 02-18-2017, 03:11 PM
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Thank you very much for choosing my design
Please, tell me what tweaks you need?
  #30  
Old 02-18-2017, 07:46 PM
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genghis_hong genghis_hong is offline
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Tweaks

Can you add "Algonquin, IL USA" somewhere along the bottom of the logo?

(sorry - I mentioned this in the original post, but forgot to add in the Q&A post).

Also, can you give us a couple of different color schemes? We are not sure which colors work best on a clear glass containing beer (some light, some dark).

We like the 2.1 color scheme, but maybe you could give us a couple of different combinations.

Thanks!

Marshall
 


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