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  #1  
Old 03-26-2017, 02:14 PM
HardemanComm HardemanComm is offline
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[Project Complete] - Logo Design for Real Estate Developer/Builder - $200

(Admin code added by Palmer - 9NE67081P1019494P)

Project Summary:
What text should be included in the main part of the logo? Hardeman Communities, HC, Hardeman or variation based on design

What type of product or service do you offer? Real estate brokerage services, real estate investment opportunities, single family homes, production homes, customs homes, custom home renovations, general real estate consultation

How long have you been in business? Since 1996

What do you hope to accomplish with your new identity? To have an easily recognizable logo associated with our company

What are your long-term goals? Grow the business, expand into commercial real estate, establish a professional, trustworthy reputation

When is the deadline for final entries before choosing a designer? 2 weeks

Audience Profile:
Please describe your existing audience.
Potential home buyers (25-65 y/o), investors (partners), real estate professionals (agents/brokers), counties and cities which we deal with on development projects, local schools and community organizations we support, local businesses, quite a bit
Who would you like to add to your audience? Individuals and organizations interested in investing on real estate with us

Perception/Tone/Guidelines:
What type of logo would you like? Clean, strong, like a construction company. Doesn’t have to be extremely complex.

Do you have any colors in mind for your logo? (if so, why?) No

Do you have any specific images or icons in mind that you would like to see incorporated into your logo? No

Communication Strategy:
What attributes would you like your logo to reflect about your business? Established, knowledgeable, capable, approachable

What is your tagline or slogan?

What is the overall message you are trying to convey to your target audience? That we are a knowledgeable, trustworthy partner and a builder of high quality homes. We aren’t scripted and want people to feel comfortable reaching out to us.

Where will your new logo be used? Website, Social Media, Stationary, Email

Competitive Positioning:
Who are your competitors and what do you think about their logos?
Smith Douglas, Arthur Rutenberg, John Wieland
They’re OK but long. Hardeman Communities is long, I think we need a shortened version/option or representative symbol. I like this: http://www.southeastlandconsultants.com/. Turning HC into a symbol would be cool, or 86 “Communities”, just use Hardeman. Love to see what the designers can come up with.
List competitive URLs if possible
http://smithdouglas.com/, http://www.arthurrutenberghomes.com/, http://www.jwhomes.com/,

What sets you apart from your competitors? Transparency. Free, honest, concise consultation. Experience with all aspects of real estate development, home building and remodeling (concept to completion).

Targeted Message:
State a single-minded word or phrase that will appropriately describe your company: Experienced
  #2  
Old 03-26-2017, 08:59 PM
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Last edited by skyvee : 04-25-2017 at 02:49 AM.
  #3  
Old 03-26-2017, 09:06 PM
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Last edited by skyvee : 04-25-2017 at 02:50 AM.
  #4  
Old 03-26-2017, 09:39 PM
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Last edited by skyvee : 04-25-2017 at 02:51 AM.
  #5  
Old 03-27-2017, 11:37 AM
HardemanComm HardemanComm is offline
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Skyvee, thanks for being the bold first! I like v2 & v3. I like the v3 symbol. Good font choice for both
  #6  
Old 03-27-2017, 01:26 PM
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Hello

Last edited by nhr : 04-24-2017 at 12:21 PM.
  #7  
Old 03-27-2017, 01:26 PM
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Colo variation

Last edited by nhr : 04-24-2017 at 12:21 PM.
  #8  
Old 03-27-2017, 09:33 PM
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V.1
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Last edited by LutFi : 04-24-2017 at 03:33 PM.
  #9  
Old 03-27-2017, 10:07 PM
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V.2
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Last edited by LutFi : 04-24-2017 at 03:33 PM.
  #10  
Old 03-27-2017, 10:32 PM
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V.3
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Last edited by LutFi : 04-24-2017 at 03:33 PM.
  #11  
Old 03-27-2017, 11:51 PM
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Last edited by LutFi : 04-24-2017 at 03:33 PM.
  #12  
Old 03-28-2017, 12:54 AM
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Last edited by LutFi : 04-24-2017 at 03:33 PM.
  #13  
Old 03-28-2017, 05:17 AM
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my entry

version 1.0
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Last edited by im3d : 04-24-2017 at 08:21 AM.
  #14  
Old 03-28-2017, 05:34 AM
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my entry

version 2.0
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Last edited by im3d : 04-04-2017 at 02:55 PM. Reason: Similar to other company logo
  #15  
Old 03-28-2017, 05:41 PM
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V.6
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Last edited by LutFi : 04-24-2017 at 03:33 PM.
  #16  
Old 03-28-2017, 08:07 PM
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Logo Proposal Version 1

............
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Last edited by artwiki : 04-27-2017 at 08:46 PM.
  #17  
Old 03-28-2017, 08:17 PM
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Logo Proposal Version 2

..................
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Last edited by artwiki : 04-27-2017 at 08:46 PM.
  #18  
Old 03-28-2017, 08:30 PM
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Logo Proposal Version 3

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Last edited by artwiki : 04-27-2017 at 08:46 PM.
  #19  
Old 03-28-2017, 09:05 PM
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Logo Proposal Version 4

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Last edited by artwiki : 04-27-2017 at 08:46 PM.
  #20  
Old 03-31-2017, 11:37 AM
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my entry

version 3.0
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Last edited by im3d : 04-24-2017 at 08:22 AM.
  #21  
Old 04-01-2017, 12:57 AM
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my entry

version 4.0
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Last edited by im3d : 04-21-2017 at 09:20 PM.
  #22  
Old 04-03-2017, 09:08 AM
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v1
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  #23  
Old 04-03-2017, 01:32 PM
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Last edited by nhr : 04-24-2017 at 12:22 PM.
  #24  
Old 04-03-2017, 01:33 PM
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Last edited by nhr : 04-24-2017 at 12:22 PM.
  #25  
Old 04-04-2017, 05:30 AM
HardemanComm HardemanComm is offline
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Designers, thank you all for your posts. My favorites so far:

- Skyvee v3: I like the symbol
- nhr v1.1: I like the color choice. Symbol is good, looks a bit like gmail icon, which may not be a bad thing!
- LutFi v1: Interesting symbol, could you tighten it up?
- LutFi v3: Symbol has potential, not sure how to get it there...
- nhr v2 & v3: v2 symbol is good, looks like a road with green space and lots. Also like layout of v3, it's bold and the HC is immediately visible
  #26  
Old 04-04-2017, 06:22 AM
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LutFi LutFi is offline
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Thank you for your feedback. Here's the update with tighten it up.
V.1B
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Last edited by LutFi : 04-24-2017 at 03:33 PM.
  #27  
Old 04-04-2017, 08:38 AM
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LutFi LutFi is offline
Design Your Vision.
 
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V.7
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Last edited by LutFi : 04-24-2017 at 03:33 PM.
  #28  
Old 04-04-2017, 08:48 AM
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im3d im3d is offline
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my entry

version 5.0
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Last edited by im3d : 04-24-2017 at 08:22 AM.
  #29  
Old 04-04-2017, 08:34 PM
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Logo Proposal Version 5

......................
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Last edited by artwiki : 04-27-2017 at 08:47 PM.
  #30  
Old 04-05-2017, 06:23 PM
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my entry

version 6.0
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Last edited by im3d : 04-24-2017 at 08:23 AM.
 


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