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  #1  
Old 07-27-2017, 11:45 AM
chrismiltimore chrismiltimore is offline
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[Project Complete]- Battery company logo - $150

(Admin code added by Palmer - 204445285W549530W)

I am looking for a logo for my new company, Motown Battery Company. We are based in Detroit, MI and sell automotive batteries. Some of my thoughts are maybe the Detroit Skyline or an automotive battery or somehow incorporating the old English "D" as is associated with the Detroit Tigers (view their website for what I'm talking about). All of those are just thoughts...I'm pretty open minded at this point. I'd like to have more than just black and white, but I'm not partial to any particular color. Maybe highlighting a word or maybe some other element is in color.

I would like the logo in both .eps and .jpg formats.

Project Summary:
What text should be included in the main part of the logo?
Just the name of the company, Motown Battery Company

What type of product or service do you offer?
Automotive Batteries

How long have you been in business?
Brand new company

What do you hope to accomplish with your new identity?
Establish our new brand

What are your long term goals?
To sell batteries in the Metro Detroit area

When is the deadline for final entries before choosing a designer?
As soon as possible but by August 10 at the latest

Audience Profile:
Please describe your existing audience
Wholesale customers and some retail

Who would you like to add to your audience?
N/A

Perception/Tone/Guidelines:
What type of logo would you like?
Something that is unique to Detroit...Motown. I don't want music in the logo, something with the Detroit skyline or a battery or something like that

Do you have any colors in mind for your logo? (if so, why?)
Red and Blue seem to pop out but I don't have a specific color...prime colors...not pastels.

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
See above

Communication Strategy:
What attributes would you like your logo to reflect about your business?
That it is associated with Detroit

What is your tagline or slogan?
None

What is the overall message you are trying to convey to your target audience?

Where will your new logo be used?
On our building, on invoices, on vehicles...this will be our identity.

Competitive Positioning:
Who are your competitors and what do you think about their logos?
Interstate Batteries
Deka Batteries
Motor City Battery

List competitive URLs if possible
http://www.motorcitybatterycompany.com/ (This is most similar to what I am looking for...not the style but the substance)
http://www.interstatebatteries.com
http://www.dekabatteries.com.au/
http://www.crownbattery.com/

Last edited by chrismiltimore : 07-28-2017 at 03:43 PM.
  #2  
Old 07-28-2017, 02:53 PM
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Hello and welcome to Design Outpost. Please copy and paste the questions and answers from the following link to help the designers get started on the right track... http://www.designoutpost.com/forums/...ead.php?t=7819

Thank you
  #3  
Old 07-29-2017, 07:06 AM
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First off...
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  #4  
Old 07-29-2017, 07:37 AM
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V2
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  #5  
Old 07-29-2017, 09:08 AM
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V3
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  #6  
Old 07-29-2017, 04:14 PM
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Last edited by nhr : 08-07-2017 at 10:12 AM.
  #7  
Old 07-29-2017, 04:31 PM
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Last edited by nhr : 08-07-2017 at 10:12 AM.
  #8  
Old 07-31-2017, 08:04 AM
chrismiltimore chrismiltimore is offline
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Quote:
Originally Posted by skyvee View Post
First off...
This has some great elements that I was looking for. Love the Detroit skyline in the background and the color
  #9  
Old 07-31-2017, 08:08 AM
chrismiltimore chrismiltimore is offline
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Quote:
Originally Posted by skyvee View Post
V2
This is my favorite so far. One of the elements that I forgot to mention was that the logo will also have to go on to a battery label. It is difficult to put a square logo onto a label so this shape of label is great. I particularly love the + and - circles at the bottom. Very clever.
  #10  
Old 07-31-2017, 08:11 AM
chrismiltimore chrismiltimore is offline
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Quote:
Originally Posted by nhr View Post

This is great, but is too close to one of my competitors logos. I've attached it so you can see what I'm talking about.
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  #11  
Old 07-31-2017, 08:14 AM
chrismiltimore chrismiltimore is offline
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Quote:
Originally Posted by nhr View Post
I particularly like the electric bolt exiting the logo...
  #12  
Old 07-31-2017, 09:29 AM
chrismiltimore chrismiltimore is offline
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Quote:
Originally Posted by skyvee View Post
V2
Anyway to incorporate a battery into this logo?
  #13  
Old 07-31-2017, 07:08 PM
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Quote:
Originally Posted by chrismiltimore View Post
Anyway to incorporate a battery into this logo?
Hi! Sure, will be working on it. Thanks!
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  #14  
Old 07-31-2017, 10:13 PM
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Last edited by LutFi : 08-08-2017 at 04:43 AM.
  #15  
Old 07-31-2017, 10:50 PM
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Last edited by LutFi : 08-08-2017 at 04:43 AM.
  #16  
Old 08-01-2017, 02:51 AM
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Logo Proposal Version 1

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  #17  
Old 08-01-2017, 08:05 AM
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Hi! Here's the update. Thanks!
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  #18  
Old 08-01-2017, 08:06 AM
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V4, Thanks
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  #19  
Old 08-01-2017, 12:07 PM
chrismiltimore chrismiltimore is offline
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Quote:
Originally Posted by artwiki View Post
Can you do a version of this one without the lightning bolt at all? I really like this one too....I love the city scape in the background. Really captures the essence of Detroit
  #20  
Old 08-01-2017, 04:06 PM
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Quote:
Originally Posted by chrismiltimore View Post
Can you do a version of this one without the lightning bolt at all? I really like this one too....I love the city scape in the background. Really captures the essence of Detroit

thanks for the feedback..will send the update asap
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  #21  
Old 08-01-2017, 05:45 PM
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Quote:
Originally Posted by chrismiltimore View Post
I particularly like the electric bolt exiting the logo...
Thank you for the feedback

Same design, different frame shape.

Last edited by nhr : 08-07-2017 at 10:13 AM.
  #22  
Old 08-01-2017, 06:05 PM
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Quote:
Originally Posted by chrismiltimore View Post
This is great, but is too close to one of my competitors logos. I've attached it so you can see what I'm talking about.
I understend

Here are different layout

Last edited by nhr : 08-07-2017 at 10:13 AM.
  #23  
Old 08-01-2017, 07:15 PM
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Logo Proposal Version 2

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  #24  
Old 08-01-2017, 07:17 PM
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Logo Proposal Version 3

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  #25  
Old 08-02-2017, 12:12 AM
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Last edited by LutFi : 08-08-2017 at 04:43 AM.
  #26  
Old 08-02-2017, 12:43 AM
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Last edited by LutFi : 08-08-2017 at 04:43 AM.
  #27  
Old 08-02-2017, 01:26 AM
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Last edited by LutFi : 08-08-2017 at 04:43 AM.
  #28  
Old 08-02-2017, 02:11 AM
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Last edited by LutFi : 08-08-2017 at 04:43 AM.
  #29  
Old 08-02-2017, 03:00 AM
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my entry

M as a battery
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  #30  
Old 08-02-2017, 03:20 AM
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my entry

v 2..0
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