River City Pet Watch - sign/poster *Project Over*

[Memphis]

(Admin code added by Palmer - 4517415T)

Hi guys!

I've got a logo, stationary, a character mark, and an ad.

Next on my DO wishlist ~ a sign or poster.

I'm looking for a nicely done poster (8.5 x 11) to advertise my pet sitting business.

The poster will be displayed in some art studios, cafes, apartment buildings, a flower shop, small grocery, etc. Since I only need about 50 copies, I am just going to have the poster "copied" at Kinkos rather than having it printed. A JPEG file will be fine, but I would also like to have the "live" file, if possible, so that I have the option of having it printed down the road. I have Photoshop and Illustrator for PC (I'm totally intimidated by Illustrator, though).

You can make it full color and have bleeds but keep in mind that there will be a white border all around the poster (according to Kinko's).

What I would like included:

- my logo

- my character mark (Christian has provided a temporary place holder file)

- a few association logos - NAPPS, Chamber of Commerce, Downtown Neighborhood Association (I've included in zip file but will try to get better files if needed)

- website url (www.rivercitypetwatch.com), phone number, my name (Kristyn Giles)

- some tie-in to Downtown Memphis [My strategy was to exclusively target our downtown area and hopefully get some help from some downtown "movers and shakers". It worked! A major downtown developer has taken me under their wing and are helping to promote me.] Tie-in could be anything from a statement such as, "Serving Downtown Memphis" or "A Memphis pet sitting service offering quality care for downtown pets", to a picture of a downtown icon like the Mississippi River Bridge (see next post). You have free "creative reign" here. I have never been able to come up with a tag line and just use one of the former, so feel free to use what you like.

- of course it will need to include what I do ~ pet sitting, dog walking...use whatever angle you come up with. As an example I'm uploading a flyer that I did. I don't want you to include everything ~ I'm just using it as an example of an "angle" (Does Max have a walking buddy?...).

[Memphis]

Here is some information I posted in my logo contest about downtown...

"Downtown Memphis is built on the bluffs of the Mississippi River and has been experiencing an ongoing renaissance for the last 20 years. We have many different neighborhoods including the South Main Arts District with lots of art studios, shops and converted warehouses, a very upscale island community (Harbor Town), several ritzy neighborhoods overlooking the river and lots of highrise condos and apartments. Some major identifiers of downtown include the river, our bridge, trolley cars, horse drawn carriages, and the skyline. Here is a link to some pictures if you are interested. Or, these."

Just a fun side note: On the last Friday of every month, there is a Champaign Trolley Tour. You can ride the trolley to South Main, drink free champaign and visit all the art studios, shops and cafes.

[Memphis]

I'm sending the zip file to Palmer...

[Memphis]

I give up. How do I send this file in?

[Palmer]

Here are some files for this project...

[Memphis]

[MOZ]

Hi Kristyn
MOZ here. I'm currently working on a flyer for you.
Just got to get all my ducks in a row, make sure I get all you ask for.

It will include:
1. you LOGO
2. Character mark
3. requested logos
4. web address
5. your name & phone
6. Memphis icon/reference

I was thinking of the theme,song "Walking in Memphis"

Missing anything? do you like?

MOZ

[Memphis]

Hi Moz!

I do like!

I never thought of "Walking in Memphis" ~ very cute/clever. Plus, I like to emphasize daily dog walking since that is my bread and butter.

See, that's another reason I like DO so much! You guys always exceed my expectations.

[MOZ]

Here it comes...ready or not

please let me know what changes you might want.

Art on bottom is the one you commented on from HSH contest
she didn't use it but you could! I can make it color, but kinda looks cool black & white.
Makes it so future clients can picture themselves.

NOTE: the art would also make a wonderful coloring contest you could drop off at preschools, schools, anywhere with kids! Put all of your info(like a card) and make it so that the parents have to return it for the kid to win (make it a cool prize - gameboy, bike, savingsbond???) also maybe enclose a coupon of some kind???

[MOZ]

Here's a larger version

[Memphis]

Wow Moz!

-I love that picture of downtown in the background and I love the slogan "walking in Memphis."

- I do like the dog-walker graphic and how she is kind of walking out of the picture. Also goes really great with the slogan. My only hesitation is that I was hoping to use my new sheltie character mark in a more prominent way. I need to think about this (great idea about coloring contest, too ).

- Also, I think I may have given you too much stuff to put on there. I think I am going to just leave off the NAPPS logo, since it is probably meaningless to most people, and just use the Chamber logo and DNA logo.

- What if you just removed the sheltie and the NAPPS logo for now, and moved my logo to the bottom? I changed logo for flyer but it is actually more square. See below.

This really is an attention getter! Thanks for entering!!

[MOZ]

Haven't forgot !
Will post something this evening!!!
MOZ

[MOZ]

And now for something completly different

sort of kind of followed your request

[Memphis]

Hi moz!

I like it. I like it.

I may change my mind about some of the stuff that's on there. Thinking maybe I need to put "Licensed & Fully Insured" since it is such a "trust-based" business. I don't want it to be too cluttered, though.... Just thinking out loud.

Hey, where did you find the pic? I thought it was from one of the links I posted but I don't see it there. It's perfect!

I'll be back soon.

kristyn

[MOZ]

Glad you like it!

as for the picture I got my sources (googled it)

please let me know if need me to add /delete anything

[Memphis]

Hi Moz!

Is this a one man competition?

If there is a certain reason why you did something, tell me. I'm sure you have a lot of ad experience. So here are some of my thoughts...

- I'm thinking still remove the NAPPS logo

- Rather than serving the downtown core, etc., what about just "serving downtown Memphis"

- Might be wise to leave off "Pet Taxi Service". I do offer it on a limited basis, but currently have only a two-seater car.

- Lastly, I know this is really a design contest and not an ad contest, but I need some help here. Is it clear what I do? Will people want to call? Does something draw them in? Ok, I'm not sure what I'm asking, but the idea of a billboard keeps popping in my head. If you've got a few seconds to make it memorable, what will do it? What about something repeating the "walking in Memphis" line. Let us walk 'em?????

[MOZ]

Hey Memphis
Crazy day I'll have your rev later today! Will fix all the concerns and will reflect "ad/billboard" changes. This really is an ad contest to me, and that's great! I need to get you something that stops them. remember you can never make a second first impression! I'll work it out for you

MOZ

[MOZ]

Hi Kristyn
I can't go to bed without posting this for your morning coffee.
I think we may be getting closer to what you want.

NOTE We'll WALK your dogs world is a play on Rock your world you know the whole music thingy!

I'm here if you need more...Just Ask

MOZ

[Memphis]

Moz, thanks very much for your great work!

I like this last version without all the stuff I gave you at first. What do you think?

I think I like just "walking in Memphis" rather than "pet walking in Memphis". Or maybe even "dog walking in Memphis". I don't mind emphasizing the dog walking aspect of my business. No need to change anything yet. I'm still looking at it.

Thanks again ~ looks great!

kristyn

[MOZ]

Kristyn

Here's another one

It has some of the elements you're thinking about and a Twist

[ElKootcho]

Welcome back to DO. Can't let Moz just walk away with the prize! I decided to take a very professional approach with a look that you'd be likely to see in a magazine. My approach is to educate your potential customers as to why they should use your services; why their pet needs it.

BTW - The main image is obviously low res. I can get the high res version to drop in if this design interests you.

<img src='http://www.smallbusinessstyle.com/DesignOutpost/RiverCityPoster_01.jpg' border='0' alt='user posted image' />

[ElKootcho]

New dog, new color.

<img src='http://www.smallbusinessstyle.com/DesignOutpost/RiverCityPoster_02.jpg' border='0' alt='user posted image' />

[Memphis]

:blink: Wow!

Mike, that's great! Nice and clean, but wow!!

My new character mark.... unused. :crying:

[Memphis]

Moz, I like the one before better. What if you just put "Walking in Memphis" and leave off the dogprints?

[Memphis]

Mike, I love what you did. Gosh, I think I like the first one the best, but I'm not sure if that's because I saw it first or not. Thinking...

Like the "tough guy" pup also.

[MOZ]

Here you go!

[ElKootcho]

<!--QuoteBegin-Memphis+Apr 21 2004, 06:38 PM--></div><table border='0' align='center' width='95%' cellpadding='3' cellspacing='1'><tr><td>QUOTE (Memphis @ Apr 21 2004, 06:38 PM)</td></tr><tr><td id='QUOTE'><!--QuoteEBegin--> My new character mark.... unused. :crying: [/b][/quote]
Here ya go...I added her in.

<img src='http://www.smallbusinessstyle.com/DesignOutpost/RiverCityPoster_03.jpg' border='0' alt='user posted image' />

[Memphis]

Thanks Moz.

[Memphis]

Mike ~ I like it better without. That's why I was crying.

[MOZ]

Just curious
would you like to see one from me without all the Memphis theme?