Aboutfacellc.com - Prize: $40

imageconstrux · #1 12-20-2002, 11:03 AM

I've got another contest for you! (Admin code added by Palmer H762164V)

The name of the business is About Face, the website addy is www.aboutfacellc.com.

About Face is a marketing/consulting firm, targeted to reach smaller businesses. The name 'About Face' comes from the idea that this firm will take a small company's marketing effort and make it do an 'about face' getting it going in the right direction. It also means that this company's purpose is about creating the opportunity to meet 'face to face' with a customer, in a figurative sense, through print, TV, radio and web advertising and PR.

This one is for a friend of mine - she will learn about this contest soon enough, and can give better direction from there.

All the same rules apply to this contest that have applied to the others, except the timeline - with
Christmas so near, I don't want to restrict entries.

Good luck!

Jeff

Liz · #2 12-21-2002, 10:40 AM

I actually had a moment of inspiration for this one, and came up with this: (the colors can be changed, of course)

imageconstrux · #3 12-21-2002, 10:52 AM

Hi Liz,

That's cool! I've chatted with my friend, and am going to defer all comments and direction to her. She'll post some feedback in the near future.

Thanks for participating in this one.

Jeff

daisydukey · #4 12-21-2002, 05:59 PM

First, to my friend Jeff at imageconstrux...THANK YOU for your work on this project...maybe someday we will become biz partners...afterall, then one of us would have the scrooge juice to make it work.

Seriously Jeff, thanks!

Hello Designers!
About Face LLC is a consulting firm that helps new businesses (or any business who needs it) to make a face (image) B) for their company.
Sounds simple, but it is amazing how many new ventures fail due to lack of proper branding and marketing. Contrary to the movie "Field of Dreams" just because you built it (a new biz), they (customers) will NOT automatically come.

The basic principals to keep in mind are these:
We make businesses turn around - or - do an "about face" which is a military term meaning to turn 180 degrees and face the opposite way.
We also take a nameless business or those who are not well known and give them a face, or image, for customers to easily idendify with, and therefore buy from.

Some phrases that may encourage a desingers emotions may include:
making businesses come full circle
180 degrees
from nameless to notorious (well known)
clean cut image
be seen
memorable features
coming into the light

I'd like to see balance and feng shui in this logo...everything else is up to YOU to create...have a blast!!!!!!!!!

Kristen

Zoe · #5 12-22-2002, 04:34 AM

Hi there,

Just an idea I thought of.

daisydukey · #6 12-22-2002, 07:18 AM

To: rabbitdog...
Thanks for your logo submission! I think it's a good start. Please read my discription/suggestions above and see if you are struck by a feeling or an emotion to give you a bit of a different direction. I would suggest changing the blocky feel to something with a circle and balance. Also, our intentions are to turn a business around (180 degrees), rather than turn it up-side-down...hope that helps.

To: Demex...
I would encourage you to look at the discriptions again and try to get a FEELING of what we want to do for people and their businesses. The feeling this logo gives off is that the people in it are confused and want to jump out of buildings. It has a cartoony feel, which is not the impression or image we want to give off either. We take our business very seriously, but not ourselves.

I hope you will continue to try to work with this concept, and submit another logo...keep up the good work!

AutomatikStudios · #7 12-22-2002, 02:15 PM

hola...this popped into my head so i made it real quick before i forgot what i was thinking.....it'll be cleaned up a bit...but just wanted to know if you like the idea.....

merry christmas!

daisydukey · #8 12-22-2002, 03:30 PM

Thanks Josh!
I like this best so far. Here's why...the partial circle gives motion and a feeling. I'd like to see some other colors. I'd also encourage you to work with the words...each of the three designs has the words About Face plunked in below the picture. We need to be WAY more creative, because our customers judge us on that! Work with this...I like it...Thanks again!

Bishop · #9 12-22-2002, 05:01 PM

Here's my go at it. All colors can easily be changed.

entry removed

Bishop · #10 12-22-2002, 05:56 PM

Here's a modified version of my previous entry. I think it look better.

entry removed

AutomatikStudios · #11 12-22-2002, 06:27 PM

logo number dos...dos is 2 for those of you who don't know french....im j/k......okay...anywho....now that my moment of dumbness has passed....here is the modified version of my other one....im not sure i like the way "about face" is....kinda looks like "face about" but i was getting frustrated so i figured i'd put this up and see what suggestions you had......also...im gonna work on the "man".....he looks too blocky to me...i'll make him a little more curvy....unless of course you like it...

thanks!!!!

Zoe · #12 12-22-2002, 07:09 PM

Hi Josh,

I am not sure if it is my place to make a suggestion but I thought I would anyhow. Something that I liked about your first logo more than your second was that when I saw it I thought the person was facing away from me and the position of the lines being closer to the head implied that the person would turn to face me - "making businesses come full circle- 180 degrees".

With the second one the person is already facing me.

Well that was just my personal thoughts. I personally like your concept.

daisydukey · #13 12-22-2002, 07:25 PM

Bishop: Hello and thanks for playing. Please add feeling to this design. It feels industrial to me. The person reminds me of the signs on bathroom doors indicating "Mens" or "Womens."

The arrows may be too obvious. LLC is not important to anything with the logo...nor is the web address.

Josh: This is shaping up...please keep in mind the name of the firm is About Face...not About Body. I say this because the body is getting bigger. 2 partial circles are better than 3. The words still need work...how about something even less traditional...have fun with it!

ALL DESIGNERS: Subtleness, but effectiveness...that is the key. A logo that is interesting enough for people to take a second look and try to figure out it's meaning.
What can be done to a logo to make it look like it's coming into the light, or that it once was old and now is new? I reccommend using color to make this happen...black and white into color, or perhaps a face that was once faded and is now in focus...something along those lines.

Thanks for all your work...this is a great start...now just keep reading the description phrases and get a FEEL of what it should look like...be ONE with the Logo!

Bishop · #14 12-22-2002, 09:32 PM

Quote:

Originally posted by daisydukey@Dec 22 2002, 08:25 PM
Bishop: *The person reminds me of the signs on bathroom doors indicating "Mens" or "Womens."

Yikes! That certainly wasn't my intention.

Anyhow I tried something a little different. It's simple like you want, but I think it looks good. What do you think?

entry removed

daisydukey · #15 12-23-2002, 06:58 PM

Hello Again Bishop: Thanks for taking another shot at it...can you see why this one reminds me of the basic picuters found perhaps in a health manual? I made mention in my comment in your first attempt that arrows are too obvious. I see them again in this design. Please look at Josh's designs, and see how his design gives a feeling of motion - the effect, without being too obvious. This design still doesn't give a feeling of any kind.

Hey Josh...I still like what you've got going...so please, continue your focus on that design and tayloring it even further.

:o HEY LIZ --

HEY ZOE--
You still out there? Are you willing/able to try something else? I hope so...if not, I understand

HERE'S ENCOURAGEMENT IN A DEFINED DIRECTION
Consider using a sphere and build a very genaric face on both sides -
The first side would EITHER be: A bit older looking or wheathered, OR a little less happy, OR perhaps the face is out of focus, OR the color is black/white or greyscale. This is the side that signifies the place where our customer's business is stuck...the namesless, the unknown, the unsuccessful.
The opposing side (180 degrees)of the face would be the positive changed business. The opposite of whichever characteristic you choose.
It shows balance...it's a kind of Yin & Yang really more than a Feng Shui (thanks Jeff).
Perhaps that will strike up some new creativity...I hope you are all having fun with this...it is an excellent forum...I appreciate all the work I'm seeing here!!

Zoe · #16 12-23-2002, 09:34 PM

Hi, sorry I have been flat out with a few different projects, Christmas and a million other things. Here is my idea based on your thoughts.

daisydukey · #17 12-24-2002, 06:06 AM

Welcome back Zoe! This is pretty cool B) ...you are on the right track. Please build off this idea. Please use the shpere as the head itself, rather than a cicle around the faces. In other words, build the facial features off of the shpere, like your own head-- 3D. It is critical that the face is very nondiscript, meaning ambiguous, or unable to detect gender or race, we don't want to stereotype. I really like the big A that you formed at the base of the 2 necks. The more creative you can get with the letters, the better, and that is a GREAT start!

To All: Please keep in mind -- this is a logo that with be used primarily in TV and web ads. However, print is also a factor for sinage, letterhead, businesscards, etc. If you think it needs a touch of annimation...please run with it...

Happy Holidays to All...May you laugh often, and share many good things with those you love!!

Dan · #18 12-29-2002, 06:16 PM

How about this -

daisydukey · #19 12-30-2002, 05:15 PM

Hi Dan!
I marveled at the simplicity of this design. I like it. I'd like to see these faces flipped from side to side, rather than up to down. I like the font, but can you think of something more creative with the placement of the words? Thanks!!

Bishop · #20 12-30-2002, 08:19 PM

Hi Kristen,

Here are a few variations based on your request. Hopefully one of these are more in the right direction as opposed to my last couple entries.

daisydukey · #21 12-31-2002, 08:24 AM

Bishop...this is really taking shape,

thank you! Of the 4...I like the one on the bottom the best. I'd like to see the heads pushed together even further so it looks like one head with 2 faces. Please also make the black colored fill in the head much more transperant, maybe no fill at all, and perhaps offer different colors for the fill.

Bishop · #22 12-31-2002, 02:02 PM

Kristen,

I tried out each of your suggestions. The first is not filled at all as you can see, and looks to have one head.

The second logo I added color. It's a little difficult to make the heads different colors and have it appear as one head.

Personally I like the second one far better despite the seperation, but your the boss

daisydukey · #23 01-02-2003, 05:54 AM

Bishop,
You are doing well with what I am giving you to go on.
Here are some additional thoughts...The swoop that shows the motion of turning 180 degrees is beginning to look like a visor on the persons head. Please remove it...but, is there any other way you can think of to show a bit of motion?
Also, I just can't get used to the features on the face, they are too realistic for my taste. Please take a peek at the simplicity of Dans design and work with the facial features.
The solid fill of color is still too much, I'd like to see it semi-transperent.
THANKS FOR YOUR CONTINUED HARD WORK

!!!

Zoe · #24 01-02-2003, 09:18 AM

Here is another idea - I drew this by hand in photoshop though would be able to replicated it in Corel Draw.

daisydukey · #25 01-02-2003, 04:49 PM

Welcome Back Zoe!

You are getting it! Thanks for this entry!
Please show me a round head (instead of the oval or football shape).
Please move the swoosh and the text down to where the neck area would be.
Please work on the facial expressions...I have deceided against the happy/sad, it doesn't come off well. Take a peek at Dan's logo. The face can be that simple.
Please try some other colors. Perhaps something more subtle/proffessional.

Zoe · #26 01-03-2003, 08:00 PM

Ok here is my last entry... : )

Bishop · #27 01-03-2003, 09:33 PM

Hi Kristen,

Unfortunately, I will not be able to submit any more entries. I have a few other projects that need my attention and I can't afford to continue.

Good luck with your contest and to those who enter.

daisydukey · #28 01-04-2003, 04:59 AM

Bishop,

Sorry to hear you have to take a bereak, but projects are important. Again, I very much appreciate all the time and effort you have put in...good luck to you!

daisydukey · #29 01-04-2003, 06:09 AM

Hi Zoe!
Even though the changes were different from what I suggessted...I like it very much! You mentioned this is your last entry, and I respect that and appreciate all the time and attention you've given! I hold this entry as one of the top entries that I have seen thus far...so check back on January 16th to see if you won! Thanks Again!

daisydukey · #30 01-04-2003, 06:16 AM

Attention All Designers: The deadline for this contest is Midnight, January 15th.
Thank You, and Good Luck!