Project Summary:
What text should be included in the main part of the logo?
Applied Pharmaceutical Analysis
What type of product or service do you offer?
The Applied Pharmaceutical Analysis forum facilitates education, training, discussion, and scientific activities in support of the bioanalytical healthcare community, and promotes and disseminates knowledge of drug analysis and allied topics. Membership includes scientists involved in every area of pharmaceutical research and development, particularly with respect to Medicinal and Analytical Chemistry. Members come from academic, industrial and governmental laboratories. Their interests include advancement of techniques and instrumentation, synthesis, and the full spectrum of activities necessary to discover and develop a therapeutic entity.
How long have you been in business?
2 years
What do you hope to accomplish with your new identity?
We want to brand this particular forum.
What are your long term goals?
To continue to grow and refine this highly foucsed industrial discussion group.
When is the deadline for final entries before choosing a designer?
Oct 28, 2005
Audience Profile:
Please describe your existing audience
Very careful, analytical people who are under heavy scrutiny and are highly accountable to their employers in the establishment of human safety margins for new drug entities.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
Health care symbols such as the cadeceus, cross, et ceter but mixed perhaps with Accuracy and Precision symbols that come out of engineering - the compass or targets.
Communication Strategy:
What attributes would you like your logo to reflect about your business?
What is your tagline or slogan?
A Non-Profit National Bioanalytical Educational Discussion Group
What is the overall message you are trying to convey to your target audience?
That this is the premier venue for their continuing education and the advancement of their ideas.
Where will your new logo be used?
Website, business cards, posters, advertising.
Competitive Positioning:
Who are your competitors and what do you think about their logos?
Their OK. The logos that look like data (spectra, chromatograms) are kind of nice.
List competitive URLs if possible
http://www.milestonedevelopment.com/...005/index.html
http://www.asms.org
http://www.aapspharmaceutica.com/index.asp
http://www.healthtech.com/2005/mbp/index.asp
What sets you apart from your competitors?
We are extremely applied and focused on current industrial issues critical to the healthcare community. We are also a non-profit.
Targeted Message:
State a single-minded word or phrase that will appropriately describe your company:
High-Impact, groundbreaking, open, thoughtful Discussion & Debate
Linear Mode
