[Project Complete] Logo for HuskyLabor - $175

ventureguy · #1 12-05-2005, 12:36 PM

(Admin code added by Palmer - 1XJ21020X3445825S)

I need a logo for a new project labor business called HuskyLabor. The business is based out of the University of Washington, utilising the skilled and semi-skilled labor of university students to complete projects for clients in the Seattle metro area. The UW mascot is the Husky, thus the name. Husky of course also has the meaning of "burly" or "robust". The projects we take on will vary greatly. For example, two major focuses will be on manual labor (such as landscaping) and technical consulting (such as computer services).

The final logo will compliment our core values of: Intelligence, Reliability, Strength, and Endurance

We are a local Seattle business, leveraging community support for the university. Thus a pacific northwest feel emphasizing our 'localness' might be a direction to think in for the logo.

The Husky logo of the University itself is fantastic. Simple and effective. I wouldnt mind if the final logo were stylistically close to theirs, but it must be distinct enough to avoid looking like a 'copycat'.

Husky Logo:
http://www.cudaapparel.com/images/category/uw175.jpg

One thought I had would be to have a stylized team of husky sleddogs. My concern is that it might overcomplicate the logo or be diffictult to distinguish the dogs as huskies, but maybe you brilliant designers could find a way to make it work.

A cool typeface for the name "HuskyLabor" and font to use for collateral materials will be icing on the cake.

Thank you, and good luck!

Radu · #2 12-06-2005, 11:58 AM

Here's an idea. Let me know your opinion.

Thanks.

ventureguy · #3 12-06-2005, 12:42 PM

I think the husky is a little too 'cute'. looks kind of like a pup. i'd rather him be more serious/mature. think 'professional' husky. i'd also like the typeface to be more substantial. perhaps even in caps? HUSKYLABOR

thanks!

splunking · #4 12-06-2005, 06:11 PM

Here is something I came up with. I'm actually hoping to attend U of W for my BS in Nursing, at the Bothel campus after I finish where I'm at now. Anyway, hope this is on it's way to what you are looking for. I look forward to your feedback.

Thanks,
Cindy
Flashbrite Studios

ventureguy · #5 12-06-2005, 06:43 PM

I'd rather the logo and the type be seperate. Not a fan of the purple/gold color scheme. The first design by ruairi was a bit closer to the mark. Maybe go more in that direction?

Thanks for jumping in there Cindy.

splunking · #6 12-06-2005, 06:56 PM

Thanks for your comments

Cindy
Flashbrite Studios

Ratbaggy · #7 12-06-2005, 10:24 PM

Hi Venture Guy,

Thanks for the invite, I'll try and get you something ASAP

Cheers,

Paul

pracus · #8 12-06-2005, 11:25 PM

how about this one?

ventureguy · #9 12-07-2005, 12:12 AM

Hi Pracus.

I like the boldness of the type in 'LABOR'. I think that works well.
I feel like the husky part of they type feels a little fuzzy, or weak. It doesn't say "Strength" and "Endurance", which are the feelings i'm hoping to convey.

The husky dog I think would need a little more personality. One thing I like a lot about the first design by ruairi is that the dog has a lot of personality. It seems playful and inquisitive.It is very likable. What i'd like to see is that same level of personality, but showing a little more intelligence and strength.

Notice the Husky logo I linked to... that dog looks like it's ready to take on any challenge!

I do like your style, so I'd love to see you take those ideas and recreate the concept.

Thanks!

ventureguy · #10 12-07-2005, 12:56 AM

Hello All,
Great creativity so far.. I appreciate the effort.

I've looked at whats been submitted so far and came up with a couple thoughts...

1. The logo should remain simple and recognisable (ruari has this right)

3. how about "Trucker Chic" ? Our employees are college students, and must get into the brand for it to succeed. It's fashionable to be Agricultural/Industrial these days... so how about moving in the direction of the John Deere logo? I like idea of having the logo in a crest. Maybe replace the deer with a husky? The typeface works for me too. Not sure about color scheme.

John Deere Website:
http://www.deere.com

Big Logo:
http://www.productivity.com.mx/image...ogo%202003.JPG

College guy wearing a JD beanie:
http://joeehler.tripod.com/Pics/jd_hat.jpg

Well, thats my two cents for today. I'm not saying it has to end up being like John Deere, but I think its a cool idea and could be very effective.

ventureguy · #11 12-07-2005, 01:08 AM

husky inspiration...

http://goldrush_1926.tripod.com/Stor.../dogsled02.JPG

http://www.call-wild.com/photos/dogsled-racer.JPG

http://www.woodlandechoes.on.ca/images_w/dogsled.jpg

gig · #12 12-07-2005, 08:20 AM

hi ventureguy, I have a concept here....

gig · #13 12-07-2005, 08:23 AM

and the varian of composition..

pracus · #14 12-07-2005, 08:31 AM

Radu · #15 12-07-2005, 10:58 AM

Here are some variations. No. 2

Radu · #16 12-07-2005, 10:58 AM

and no. 3

Christian · #17 12-07-2005, 01:22 PM

Here's my go at it.

nhr · #18 12-07-2005, 04:34 PM

Hallo:

nhr · #19 12-07-2005, 04:37 PM

Thank you.

ventureguy · #20 12-07-2005, 05:43 PM

Gig,
The running dog in the grass is a little busy I think. Thanks though!

Pracus,
Moving in the right direction. I don't like the U connected to the logo though. The face of the husky, especially the front, would need to be modified. The expression on its face is a little off. What I do like is that the sharpness of the head looks like mountains. quite cool.

Ruairi,
I LOVE LOVE LOVE the font you chose for "Husky" on version 03. It rocks. I don't like the husky face as much. That 'blue eye' thing, while relaistic, is a little scary! I think he just looks too much like a wolf. Version 02 still looks like a pup... but less happy. I actually still like the face on your version 01 the best so far (great personality)... but it needs to look a little more like an adult dog.

Christian,
awesome. this is getting much closer to what i'm looking for. I'm not into the typefaces, but the logo concept is good.mountains are a great idea. the dog looks a little too feminine/motherly i think. maybe you could make it a little more masculine? maybe play with giving the mountains a little texture?

ventureguy · #21 12-07-2005, 05:49 PM

NHR,
Your version 1.1 and 1.2 is really close to what i was talking about for the john deere idea. ITS EXCELLENT. I'm not sure which one i like better, but they are both definitely going down the right road. The face of the dog needs some work (his eyes and nose especially), but overall a great concept. please keep workin on this! i like the size and spacing of the type, and the logo is good.. but not as good as Ruairi's version 03 font. that one is perfect. best so far!

nhr · #22 12-07-2005, 06:27 PM

Thanks for feedback, ventureguy.
I'll definitive work on that

**Paula23** · #23 12-07-2005, 08:00 PM

A few more designs for you

**Paula23** · #24 12-07-2005, 08:01 PM

**Paula23** · #25 12-07-2005, 08:02 PM

Thanks,Paula

Radu · #26 12-08-2005, 10:53 AM

how about something like this?

Christian · #27 12-08-2005, 09:55 PM

Here's my next go at it

ventureguy · #28 12-08-2005, 11:40 PM

Paula,
I'm afraid that the dog looks a little too feminine for me. more like a collie. i'm going for more masculine and serious. Thanks for the go at it though.

Ruairi,
To tell you the truth the first husky face is still the best you've done. Can you try putting that in a crest like NHR has done? See my comments the john deere logo. Thanks!

Christian,
That's a good looking dog. My only comments would be to make him look a little less 'fluffy', see if you can find a font closer to the ones NHR and Ruairi are using, and perhaps even try putting it in a 'crest' . Thanks!
...

Getting closer all around! Remember to keep it simple and iconic. Notice how basic and stylized the deer is in the John Deere logo? That would be a good direction to move in. Thanks to everyone!

gig · #29 12-09-2005, 06:53 AM

2nd concept..

gig · #30 12-09-2005, 07:00 AM

another one..