Here is some more background information to help you get an even better sense of what we're looking for:
What text should be included in the main part of the logo?
What type of product or service do you offer?
We are an online business technology news publication.
How long have you been in business?
What do you hope to accomplish with your new identity?
With this new logo, we're looking to brand a general business publication with a technical edge rather than a technology-based business publication.
What are your long-term goals?
To be the most read and most informative online Midwest business technology news publication.
When is the deadline for final entries before choosing a designer?
Please describe your audience.
Technology business owners, executives and professionals located in the Midwest.
What type of logo would you like?
Clean and professional with an edge.
Do you have any colors in mind for your logo?
Orange, blue and grey.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
A Midwest map or image specific to the Midwest. We would like to move away from the star image.
What attributes would you like your logo to reflect about your business?
We are young, edgy, bold, envelope-pushing and professional.
What is your tagline or slogan?
Business Technology News
What is the overall message you are trying to convey to your target audience?
MidwestBusiness.com will deliver daily the Midwest's most important business news and editorial commentary.
Where will your new logo be used?
Web site header, e-mail newsletter header and print/electronic marketing materials.
Who are your competitors?
Crain's Chicago Business, Chicago Tribune, Chicago Sun-Times, Wisconin Technology News
List competitive URLs:
What sets you apart from your competitors?
We cover Midwest business technology news. There are no direct competitors with the same focus region.
State a single-minded phrase that will appropriately describe your company:
We are an online Midwest business technology news source catered toward an executive-level readership.