[Project Complete] Due Jan 13th - MidwestBusiness.com logo - $125

[bspirrison]

Admin code added by Abby - 7SH890430G969362B

We would like a logo designed for a technology and business news publication with the URL http://www.midwestbusiness.com.

A year ago, we commissioned Design Outpost (thread is here) to design a logo for Midwest.biz, which is attached. Our current thinking is to design a new logo for MidwestBusiness.com similiar to the Midwest.biz logo. Nonetheless, we do encourage a variety of new submissions and new thinking.

One improvement we are looking for with a MidwestBusiness.com logo is a more legible tagline especially when reduced to a width of about 200 pixels.

[bspirrison]

Think the Midwest region. Think technology. Think business. We like the current color scheme of this Midwest.biz logo as our new site is designed around it. We look forward to seeing your ideas!

[Paula23]

Hello
Here is a new layout based on the original concept.
I wasn't sure if the tagline was the same or not.
Let me know what you think.
Thanks,Paula

[djaka]

[eziey]

[bspirrison]

Here is some more background information to help you get an even better sense of what we're looking for:

Project Summary:

What text should be included in the main part of the logo?
MidwestBusiness.com

What type of product or service do you offer?
We are an online business technology news publication.

How long have you been in business?
Six years.

What do you hope to accomplish with your new identity?
With this new logo, we're looking to brand a general business publication with a technical edge rather than a technology-based business publication.

What are your long-term goals?
To be the most read and most informative online Midwest business technology news publication.

When is the deadline for final entries before choosing a designer?
January 27.

Audience Profile:

Please describe your audience.
Technology business owners, executives and professionals located in the Midwest.

Perception/Tone/Guidelines:

What type of logo would you like?
Clean and professional with an edge.

Do you have any colors in mind for your logo?
Orange, blue and grey.

Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
A Midwest map or image specific to the Midwest. We would like to move away from the star image.

Communication Strategy:

What attributes would you like your logo to reflect about your business?
We are young, edgy, bold, envelope-pushing and professional.

What is your tagline or slogan?
Business Technology News

What is the overall message you are trying to convey to your target audience?
MidwestBusiness.com will deliver daily the Midwest's most important business news and editorial commentary.

Where will your new logo be used?
Web site header, e-mail newsletter header and print/electronic marketing materials.

Competitive Positioning:

Who are your competitors?
Crain's Chicago Business, Chicago Tribune, Chicago Sun-Times, Wisconin Technology News

List competitive URLs:
http://www.chicagobusiness.com
http://www.wistechnology.com
http://www.chicagotribune.com
http://www.suntimes.com

What sets you apart from your competitors?
We cover Midwest business technology news. There are no direct competitors with the same focus region.

Targeted Message:

State a single-minded phrase that will appropriately describe your company:
We are an online Midwest business technology news source catered toward an executive-level readership.

[Paula23]

Thank You for filling out your Project Description
It would be great if you could give specific feedback on the entries you've recieved so that the designers know if they are headed in the right direction.


Thanks,Paula

[bspirrison]

Thanks for the tip, Paula.

In general, we are trying to avoid usage of the star from the previous logos. While the star can be used as a replacement character for the "dot" in MidwestBusiness"."com, we wouldn't want anything more prominent than that.

Going in reverse chronological order:

#5
- Needs to use "MidwestBusiness.com"
- Color scheme not bright enough (too much blue)
- Star too prominent

#4
- I like the approach but would like to see additional variations
- "B" character looks awkward
- Star is too big

#3
- Nice color stream
- Not sold on the ribbon below the URL (looks a bit too political); perhaps try with another Midwest-related image
- Have the star slightly smaller

[Paula23]

Thanks for providing us with feedback
Here's another idea.

Thanks,Paula

[bspirrison]

Thanks again for the submission. A few tweaks:

-While the windmill is very creative and visually appealing, it is not really indicative of the Midwest. How about Great Lakes or something similar to the map on the original Midwest.biz logo (see above).

-Lets go with a traditional "." rather than the star in the dotcom. Additionally, we would like it to read on one line MidwestBusiness.com rather than having the ".com" read below.

We look forward to seeing the submissions. We are just about there.

[Paula23]

Here's a map

[Paula23]

Thanks,Paula

[bspirrison]

Paula,

Can we see the icon from your 4:40 post with the way you did the "Business Technology News" in the 4:41 post? Also, can we have the map hone in more on the Midwest? Thanks!

[Paula23]

I added a map to the icon at different scales.

[Paula23]

Let me know if you'd like to see anything else!

Thanks,Paula

[bspirrison]

Hi,

This is great! Before we approve, we would like to see how this would look with a width of 200 pixels. We want to replace the logo for ePrairie.com on this page - http://www.eprairie.com/ but want a more specific idea as to what it will look like.

[Paula23]

Here you go!





Version 5

[Paula23]

Let me know if youwould like to see any adjustments.

Thanks, Paula


Version 6

[bspirrison]

Paula,

We like the one with the orange states in the map and this is what we would like to got with. Please send me all the original files and artwork.

Thanks!

[Paula23]

Hi,
Thanks once again for choosing my design!
Your files are ready.
A private message has just been sent to you regarding your files.
Please go to the following link to find the message http://www.designoutpost.com/forums/private.php?
Please let me know if you have any questions!

Thanks Again,
Paula

[bspirrison]

Just responded. Thanks!